AMP (Accelerated Mobile Pages) is an HTML framework component that converts desktop versions of websites into mobile versions and becomes lighter. It means faster.
You need to know, this AMP is a project created by Google which is claimed to provide superior rankings in the SERP (Search Engine Results Pages) compared to websites without AMP.
However, Google issued a statement rebutting the claim above, meaning that AMP is not a factor that affects ranking in SERP, from here it's pretty clear right?
We will explain the evidence one by one, why using AMP pages and in the end also using AMP templates will absolutely not be relevant to SEO in any way, especially in 2022.
In early 2021, the lightning icon started to disappear from pages as a marker of whether a page is AMP or not. Let's take a good look at the reasons why AMP Pages are not as good as we think they are.
Reason 1, Google is fully responsible for the success of AMP.
Yes, in theory, Google is very capable of making AMP a factor to influence rankings.
But unfortunately the way Google AMP works is not at all the case. It is impossible for a company as big as Google to step up non-AMP pages that continue to be stable and have eternally given and continue to make undeniable contributions.
It is not possible to sacrifice classic HTML pages, just for the sake of AMP whose future is increasingly unclear. It's impossible to choose a drop of indigo for the sake of milk in a bowl...eh really, isn't this saying true?
Or in other words, if Google decides to make AMP pages a factor for SERP or ranking factors, if Google really privileges them, then it's an act of coercion. Coercion means going against rules and freedom.
No, no. AMP is not a determinant of ranking factors, AMP is just an alternative that is on the way to failure.
Reason 2, AMP is able to increase the speed of mobile pages
Although AMP is by no means a tool capable of influencing ranking factors, car page speed is very important. But wait, let's look back at the development of smartphone technology and internet bandwidth technology at the start of AMP.
Because, at that time in 2015, mobile technology had started to be in their phases with network technology still using 3G and 4G internet bandwidth, that means speed constraints.
Due to the booming use of mobile devices, all parties agree that mobile pages will be profitable from a business perspective. The fact is that people are starting to shop online and they don't want to be constrained by the speed of internet access. The idea of implementing AMP pages as a speed accelerator on mobile devices feels important.
Then what happened, actors in the web world immediately realized, speed is not merely optimizing HTML code, speed is greatly influenced by mobile device machine technology and the speed of mobile internet network technology! The 4G era is starting to end in 2021 and now the world is entering the era of the 5G internet network, this makes internet access via mobile devices very fast and able to eliminate latency.
Reason 3, classic mobile pages can also be optimized
Web experts also realize that classic mobile HTML pages can also be optimized. In several tests comparing the speed of classic mobile HTML pages that have been optimized with AMP pages, it turns out that the speeds are balanced.
That's what happened, when the world moved to speed with iOT technology, the gap between AMP page speed and classic HTML pages was no longer important because it really wasn't felt.
Case study: Usage of AMP Pages is dropping sharply
There is a possibility that the use of AMP pages has decreased sharply because in fact it cannot be relied on as a business model.
Though pages like the Washington Post and Gizmodo, for the time being seem to be getting a nice boost using AMP pages. But don't forget, it's a news page, not a tutorial page, special techno, and a specification page that can make HTML code complications on AMP pages.
The following are the statistics for the decline reported from the kinsta.com page which writes that all AMP pages in the world have dropped by as much as 59% of them possibly due to the factors we have explained above.
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In a post titled "Google AMP Case Study – Downgrade Prospect (if using AMP page - 59% (and How to Disable It)"
The study results found:
The mobile outlook fell 59.09%.
Newsletter email sign-ups from mobile fell 16.67%.
Account creation from mobile devices fell 10.53%.
The description above is based on several case studies that we collected from several independent sites.
But for those of you who have already used the AMP page and have mastered the tricks, and also feel comfortable, of course you can still maintain it. But also if at any time you want to deactivate it, it's also very easy to do
